Greg Roche joins Quotall insurance systems to spearhead the development of digital marketing strategies for broker partners.
Greg joins us from marketing agency Digital Reach who, prior to this appointment, held a strategic partnership with Quotall for the provision of digital marketing services to Quotall Brokers. This appointment effectively transfers this agreement in house.
Building Quotall’s insurance marketing agency for brokers
Brokers’ digital marketing capabilities are critical in enabling them to e-trade successfully, and to extract the maximum potential from Quotall’s insurance systems. Because of this, Quotall always sought to provide a marketing service for brokers to support them in developing their digital marketing strategies.
The response from brokers to this service has been phenomenal, and it soon became clear that broker demand for these services, and the need for closer integration with Quotall’s insurance software, demanded a different type of service.
I’m excited that Greg is joining Quotall. Digital Marketing is a critical discipline for brokers wanting to e-trade, and it’s vital for brokers, and Quotall, that our client’s websites and marketing activity work hand-in hand with our insurance software service
Steve Sherlock, Director and founding partner of Quotall
A dedicated broker marketing services division
Greg will form a dedicated marketing division within Quotall. The marketing division will operate with a high degree if autonomy from the insurance software business, ultimately being able to offer its services to non-Quotall brokers.
There is a direct relationship between the commercial success of our client’s e-trading activities, the marketing programs I am helping them put in place and the capabilities of the Quotall insurance system.
I am looking forward to continuing to build on the relationships I have already established with Quotall’s broker clients, and to extend the service out to more brokers in the future.
Greg Roche, Director Marketing Services
Greg brings a wealth of experience from a 13 year marketing career in a number of sectors, spanning both marketing agency and client-side roles. Greg spent three years working with AXA’s Broker relationship Management team, developing and delivering award winning marketing programs to grow business in the broker channel.